Brand Makeover


IT’S BEEN A LONG TIME coming and will take me a while to perfect all that I want to achieve but I’ve finally taken the plunge and decided to make my photography work for me. Not an overnight decision by any stretch. I’ve done a lot of reading and research, practically every day for literally years. Following threads of ideas on the internet and seeing where it will take me.

I really started on this quest about five years ago when I engaged a life coach ( We don’t always have within our reach a mentor or someone who is 100% committed to our dream as we are, but a life or business coach makes a living out of doing just that and with their constant tap on the shoulder to remind you to keep your eye on the prize it makes a world of difference.

If you need professional help to reorganise your life and make room to let your dream ins, also check out another talented friend of mine, Davina Park ( who is also a particularly awesome being in bringing out the best in people. They’re both based in Australia but can easily coach long distance.

“the definition of insanity is to do the same thing over and over and expect a different result each time”

If you want clarity about how to set out in the direction of your photography business they can help. I had to also learn to give myself permission to take aim and strive for what I wanted. They’ve helped with that too. Hell, other people go for it, why not me! Right?

Ironically just days after finally diving in I came across a pretty famous quote by Albert Einstein who apparently once said; “the definition of insanity is to do the same thing over and over and expect a different result each time”. Crazy right? Common too. Not taking the step toward realising your dream – in this case, having a photography business – is, well, insane. I am now cured.

That insight though doesn’t stop the first small step actually appearing as an uncrossable chasm. I guess perspective can play tricks on your mind and when you’re up close to something it will be nature seem bigger. If you imagine you’re in outer space looking back at yourself reading this blog, thinking, I can do that too, you’ll realise the first step can really be infinitesimally small too.

Guaranteed, there’ll be a trillion other small steps to follow and I’m under no illusion that I have a long, long, long way to go, but I think that sometimes the journey is the destination and an adventure with hardship is better than no adventure at all. You need focus.

I came across this cute vimeo about how to get focussed, by someone else who seems to have just taken the chasm sized toe-dip in the ocean of realising a business dream. It won’t be for everyone and there’san f-bomb in there, as a warning, but it’s just one of many, many bits of similar information I’ve poured into my brain hoping to flush out negative views on my ability to reach my dream.

Over the next month I’m tweaking my new website ( and this blog to get them right. On the subject of this blog which has for the last year or so been called yafcreativ, I’ve finally found the point to it. I picked up early on that a lot of bloggers whose work is very focussed took years to arrive in that place and the only thing to do was stick with it.

That was hard. Knowing every time I posted an image and really felt like I had nothing to say was awkward. Now I feel a shift in my thinking and know that what I post from now on about starting a photography business from scratch, can be useful to someone else who’s thinking they’d like to try the same thing.

Before I go, here’s another cracking website about pricing your photographs. hope it helps and I hope you stick around and see what happens at

Reach for the sky.


Published by Yvette Aubusson-Foley


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